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Case Study

Making Billing a Non-Event for Sovos Compliance, LLC

The project motto of “Making Billing a Non-Event” highlights Sovos’ main goal, which was eliminating billing process challenges through business process redesign and technology transformation. That’s exactly what Trajectory helped achieve.

“The Sovos implementation demonstrated the breadth of Trajectory’s capabilities, as it involved the execution of our full range of offerings, including assessment/blueprint, implementation and post-implementation Managed Services. We also worked with a Salesforce partner to design a holistic end-to-end quote-to-revenue solution that met the business’ complex needs, showing our ability to collaborate to achieve optimal solutions.”

Alex Olano
CEO & Managing Partner
Trajectory Global Services

At a glance

CLIENT
Sovos Compliance, LLC

INDUSTRY
SaaS (Tax Compliance Software)

SOLUTION TIMEFRAME
16 Months

SERVICES
NetSuite Blueprint & Implementation

SOLUTION COMPONENTS
NetSuite, Boomi

Introduction

Trajectory’s engagement with Sovos Compliance, LLC (“Sovos”) was particularly intriguing due to its heavily integrated Salesforce and NetSuite systems, as well as the complexity of the business and the downstream effects on the ERP resulting from the revenue models established in the CRM. Additionally, it was essential to update the existing configurations of Salesforce and NetSuite to align with new processes while ensuring minimal disruption to the business.
About Sovos

Sovos designs and develops tax compliance and business-to-government reporting software, serving customers worldwide. Sovos operates a diverse portfolio of businesses, each with their own distinct operational requirements and revenue models.

The Challenge
The initial implementations of the Salesforce and NetSuite instances were completed independently, and the integration between them was treated as a straightforward data flows project. This approach failed to account for the nuances of the unique business processes across various entities, resulting in significant technological and operational challenges. Consequently, this led to manual workarounds, process inefficiencies, and data inconsistencies.
Objectives
The objective of the engagement was to make billing a non-event by redesigning the quote-to-revenue process, creating a smooth holistic solution that supported seamless business process flows from Salesforce to NetSuite, resulting in robust, consolidated financial reporting as a key outcome.

“Trajectory worked closely with our Salesforce implementation partner and the Sovos business teams to design and build a streamlined Salesforce to NetSuite architecture that has redefined operations at Sovos. Our project goal was to make “Billing a Non-Event” and this solution has helped us achieve this aggressive goal. Sovos’ quote-to-revenue process is now operating more smoothly and the company is poised to onboard new acquisitions to the unified business processes more efficiently going forward. Trajectory’s integrated consulting and development teams were a value-add, ensuring fluid and efficient implementation of the solution.”

Venu Martha
VP, Business Applications
Sovos Compliance, LLC

Project Highlights

Consolidating the multiple entities into a single Salesforce and NetSuite ecosystem required clear definition of new state business processes across Sales, Sales Operations, Customer Success, and Finance and huge data transformation and migration efforts. Highlights of the project included:

  • Business Process Redesign – This was a foundational element of the project. Rethinking how Salesforce and NetSuite would work synchronously, set the tone for the solution and was key to ensuring data consistency going forward.
  • Data Migration Approach Definition and Execution – This was a highly complex undertaking, as various data sets needed to be identified, extracted from various source systems, cleansed, transformed, aligned, and reloaded to the new solution to ensure data accuracy. It was the single most important aspect of the project; if the new solution didn’t reflect accurate information, the implementation would have been a failure.
  • Revenue Recognition Audit Challenges – The historical revenue recognition processes led to unbilled revenue and allocation challenges. The revised solution architecture and business processes effectively addressed those challenges.
  • Financial Reporting Consolidation – The unification of business processes and revenue recognition practices enabled the generation of consistent reporting.
  • Solution Scalability – The solution was designed to facilitate the integration of future acquisitions onto the platforms.
  • Optimal Execution Team Design – This project highlighted the importance of execution team design. Ultimately, there were over a hundred stakeholders involved in the project from various business teams, executives, implementation partners, project managers etc. Although there was a defined project team structure with representation from all affected departments, the key to overall project success was a central Project Manager within Sovos who ensured task clarity, timing, resource availability and task completion.
Approach
Trajectory adopted a methodical approach to this complex engagement, beginning with a comprehensive assessment and blueprint phase conducted in collaboration with the third-party Salesforce implementer. During this phase, we thoroughly reviewed and analyzed the existing business processes and systems to gain a clear understanding of the business needs. Consultations were held with all system stakeholders, ranging from frontline users in affected departments to the Executive Leadership team. The result was a detailed solution design and plan that was validated from multiple business and technical perspectives.

Following this, we transitioned into the implementation phase, during which the solution was developed, accompanied by regular checkpoint demonstrations for key project stakeholders. This allowed them to observe the evolution of the new functionality and provide feedback throughout the process. Once the solution was built, it underwent extensive testing through multiple rounds of end-user evaluations.

The design and execution of the data migration approach represented the most time-consuming and complex aspect of the project. A significant volume of data accumulated over the years required thorough review, cleansing, transformation, and reloading into the systems to align with the new business processes. This meticulous process spanned several months and involved the collaboration of dozens of team members.

Solution & Benefits
The ultimate solution was rolled out smoothly and the Sales, Sales Operations, Customer Success, and Finance teams benefit from optimized business processes from quote-to-revenue reporting. The specific benefits include:

  • Synchronized and streamlined business processes from Salesforce to NetSuite
  • Aligned and cleansed data across systems
  • Consolidated reporting, revenue recognition alignment with international standards
  • Scalability, a new acquisition (entity) was rolled onto the solution within 8 months of the implementation
Conclusion
This engagement exemplified the critical importance of deeply understanding our clients, their systems, and their business objectives. Through collaborative efforts with the Salesforce partner and internal business units, we established a clear blueprint and formed a cross-functional implementation team guided by strong project management leadership. This strategic approach led to a successful implementation, delivering significant operational improvements for Sovos.

Alex Olano

CEO & MANAGING PARTNER
TRAJECTORY GLOBAL SERVICES
Trajectory Group

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