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Trajectory Blog

Welcome to our Blog. A source for insights, news and pro tips on NetSuite, the industries we serve and our own company.

casestudyolivemedia

Industry

Advertising

Services Provided

Netsuite Consulting

Solutions Used

Financials & ERP, Sales & CRM

About The Customer

In matter of a few short years, Olive Media has become Canada’s top network
and sales agency for premium display, video, mobile and other innovate digital advertising.

Representing 100s of Publishers, 1000s of sites and pages and millions of
advertising options for some of Canada’s most notable agencies and advertisers.

olivemedia

The Challenges

In order to continuously stay ahead of their clients’ needs, Olive iterates quickly. Adding processes and technology to support the strategic direction of the organization, while enabling their sales and campaign support staff to be flexible and responsive.

Providing Olive’s sales and support users unified tools for quickly managing and delivering highly flexible cross-media campaigns that live up to publisher commitments would be crucial.

The Solution

  • A streamlined, fast and accurate way create flexible digital campaigns, across media types and channels for sales and support people.
  • Salespeople are able to access inventory, plan campaigns and launch them directly from the organization-wide Customer Relationship Management (CRM) platform.
  • Leveraging the strengths of existing business applications (NetSuite), integrated with the ad serving technologies, sales people are able to create flexible and responsive digital campaigns with accurate and pricing, select packages from channel inventories, and launch those campaigns for booking directly into the ad server.
  • The pricing and channel management controls ensure that the greatest yield is achieved across campaigns, and that Olive’s commitment to its publishers are met.

The Results

  •    Faster, more coordinated campaign creation
  •    Allows users to focus more on client relationship than process specifics
  •    Enables Olive to easily meet and monitor its representation commitments to publishers
  •    Provides Real-time reporting on metrics previously obscured
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