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Trajectory Blog

Welcome to our Blog. A source for insights, news and pro tips on NetSuite, the industries we serve and our own company.

Trajectory Helps Ad Agencies Innovate and Optimize
Managing tight margins, publisher commitments and relationships and customer demands, it’s all part of life in an Agency. Our Advertising Business Management platform, ADhere, helps Advertising Sales Agencies and Networks streamline operations with tools specifically designed for Agency challenges. Quickly develop and produce proposals that leverage publisher inventory based on your desired margins. Automatically generate and send purchase orders directly to your publishers, and let them know what future demand holds.
We have built ADhere on the world’s largest elastic Cloud platform, it leverages your existing business software (CRM and ERP) to leverage the best of your existing business processes.
We help you increase communication with your publishers by automating essential processes, and allowing you to focus on delivering on your goals. ADhere delivers the tools, flexibility and innovation Agencies need to get and stay ahead.



ADhere for Agencies integrates with your existing CRM, tying together all inventory sources, including publishers you traffic, and those you don’t, networks, third-party publishers and their spreadsheets. We enable Agency salespeople to quickly respond to RFPs and build responsive proposals with real-time inventory. Salespeople have access to all available inventory, pre-determined channels, and the ability to create custom product packages on-the-fly.

Proposal and IO versions are instantly integrated into your CRM’s opportunity pipeline, allowing use of powerful CRM processes and reporting. Campaigns are launched directly from ADhere, reducing execution time and costs.

Finance & Billing


Accurate and complete data are keys to fast and precise billing. ADhere shortens the billing cycle by automating the preparation and reconciliation of data for billing. ADhere integrates with your Ad Servers, consolidating campaign data from trafficked and third-party campaigns, publisher/partner managed campaigns and other sources. It provides your finance team with tools to quickly compare and reconcile campaign actuals to IOs, run CPM or monthly billing, compare 3rd party numbers, revenue sharing and other models.

ADhere prepares invoicing data and pushes to your accounting software creating invoices instantly, dramatically cutting the cost and time to prepare, bill and collect.

Powerful Agency Tools


ADhere is packed full of tools designed to simplify the operations for Digital Ad Sales Agencies. Channel and ad package rules you set help control how your publishers’ inventory is pitched, positioned and priced. Automated purchasing capabilities create purchase orders in your accounting/ERP system, based on content of approved IOs. Revenue sharing calculations automate the preparation of billing based on campaign delivery. Pitch reports and revenue forecasts assist in building and maintaining publishers confidence and relationships.

Revenue projects, campaign reports and other valuable data can be easily shared with your publisher partners without the labour intensive searching and spreadsheets.

Say Goodbye to Data Silos

Digital Agencies develop multiple processes to support the complexities of the digital advertising business. As their businesses grow, these processes often result in disparate technologies to support each area, forcing Agencies to operate in functional silos. For many organizations, trafficking one campaign can require 10-20 redundant data entries with CRM alone, multiple ad servers (e.g. display, mobile, video, rich media), affiliate partner systems, and financial applications. Reconciling and billing preparation is no different, as a result of it taking days to prepare billing data, collection times are extended.

ADhere brings together all of the processes and systems that support the selling, trafficking, reporting and billing of ads into a single system, providing Agencies with unified, end-to-end business processes.

Ad Ops Optimized for Efficiency

Trajectory has been providing consulting, integration and development solutions for all aspects of the advertising industry since our inception in 2005. We have designed and delivered solutions that have helped some of North America’s largest Sales Agencies improve the way they sell and bill print and digital advertising. We have put or experience with publishers, agencies, networks and other businesses into our engineering of ADhere. Our focus is on leveraging the tools and technologies your business already rely on, augmenting them with more complete information, better automation and simplified processes.

If you are seeking real expertise, a proven technology and the desire to help you build your advertising business, get in touch with us.

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