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Trajectory Blog

Welcome to our Blog. A source for insights, news and pro tips on NetSuite, the industries we serve and our own company.

What Sets Us Apart

While we’re an organization determined to grow and improve, there are a few things we will always be, have and do.


Great People Doing Great Work

Our team is made up of highly qualified professionals (CPAs, MBAs, Computer Scientists), with real industry experience (10+ year average.) Each team member brings a palpable passion for the work they do, and energy, commitment and integrity that is difficult to match.


Measurable Business Benefits

Our approach demands that everything we do be driven by real, measurable business benefits. This means we ask “Why?” a lot, but it ensures the actions we take result in improvements that move the needle for your business.


Enterprise Accumen, SMB Focus

We offer consulting and solutions that focus on what is most important and impactful. This allows us to deliver Enterprise grade solutions that help our SMB clients compete, without the cost, time and complexity of big business consulting.


Real Expertise

Each solution Trajectory recommends is based on deep expertise in the technologies, processes and industries that we support. With hundreds of successful projects to draw from, you can be sure of an innovative solution that’s right for your business.


Real Commitment

Trajectory is driven and operated day-to-day by owners. We are aware of how each decision impacts our relationships with our clients, and the future of our business. You can be sure that promises made are promises kept, and that we always deliver on our commitments.


Honest Answers

Most of all, we aim to take the mystique out of consulting and solution building. Our approach and processes are lean, simple and effective, and we aim to provide our clients with interactions and advice that are reliable, straightforward and honest.

The Trajectory Management Team


Alex Olano


Alex began his career as a Business Consultant with Accenture, quickly distinguishing himself as a thought leader. Moving to IBM Global Services, Alex continued to develop his expertise in architecting winning technology solutions for businesses of all sizes and verticals. There he managed IBM’s top performing sales team in South America and, prior to its acquisition by IBM, he developed South American sales channels for integration middleware provider DataMirror. Alex is a certified SAP Financial Consultant, IBM ERP/CRM and SCM consultant, and NetSuite Certified Consultant and Implementer. He holds a Computer Science degree. Alex specializes in Enterprise technologies from ERP, CRM, and eCommerce to Integration applications. Athletic and action-loving, he enjoys snowboarding in the winter and racing a motorcycle in the summer.

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Andrew Andreoli

Director, Services

Andrew’s passion to turn abstract ideas into practical business applications comes to life as the chief of Trajectory’s OnDemand Services. A self-professed ‘success fanatic’, Andrew imparts incredibly high standards for project and solution success metrics. These have come to define Trajectory’s delivery standards. He has been at the helm of over 20 successful NetSuite engagements with Trajectory. Andrew has over 10 years of software consulting and implementation experience and a proven track record as a lead implementer and project manager for leading Toronto-based eCommerce and technology firms Webfeat and Syfact. He is an expert in crafting customer relationship management strategies based around CRM/SFA software. Andrew is a Certified NetSuite and Microsoft AX Consultant. In his downtime, he is an avid runner and gym rat.

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Rob Warwick

Sales Director

Rob is one of Trajectory’s first team members and has been overseeing its business development and sales efforts since 2004. He now spends most of his time working with Trajectory’s key clients to build successful cloud solutions. Rob embodies Trajectory’s proven methodology to provide real, measurable business value to clients through a consultative approach. Rob has a deep understanding of NetSuite’s entire line of offerings. His main focus is to ensure that the proposed service offering or solution successfully fulfills the unique business needs of his clients. The emphasis Rob places on customer satisfaction is how he has been able to build trust and rapport, resulting in Trajectory being the preferred choice for small and mid-size business sector. Before joining Trajectory, Rob was a marine engineer and chief officer with BP Shipping Ltd. During his twelve year career at sea, Rob served as an officer on many different types of ocean vessels, visiting over a hundred different countries around the globe.

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Get in Touch with Trajectory



Toll Free: 1-877-738-1657

Direct: 647-259-0710


250 The Esplanade, Suite 400

Toronto, Ontario   M5A 1J2


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Call: 647.259.0710